The business of health care has changed rapidly over the past 10 years. From fee-for-service to managed care to consumer-driven health care, its evolution has presented communications challenges for health care providers, managed care companies and consumers. That's why it's important to work with professionals who understand the industry.
As a journalist, Diane Ferraiolo has covered the industry and has written extensively on managed care, industry trends and medical malpractice insurance. Her promotional writing spans a wide range of projects, including converting filed product summaries into pre-approach and enrollment materials for new product launches, developing detailed sales proposals, writing ad and direct mail copy and managing the creative and production process for these materials. These experiences allow her to easily step into projects and bring them to completion on time and within budget.